We the PGH People and beyond..

Native 412 is more than just a clothing brand and media company—it’s a community-focused initiative rooted in Pittsburgh, PA, since 1996. We cherish our traditions, but we’re also open to fresh ideas and concepts that challenge the status quo. Pittsburgh inspires us, but our vision reaches far beyond the city’s limits.
We see ourselves as storytellers and griots, and that spirit reflects in everything we create. The strength of our community and the power of partnership are key to our mission; we truly believe we’re stronger together.
You'll often hear and see us use the terms “Native” and N8IVE interchangeably, and that’s intentional. We love that a single word can carry many interpretations, enriching our understanding and expression of it.
At the heart of what we do are 8 facets that guide us in bringing our ideas to life and expressing our creativity: